Once every two years, the Association of Industrial Design of the FAD (ADIFAD) organized the Design Beyond Technology (DBT), with the motto Digital Realities! The main objective is to think around the Industrial Design role with technology, sostenibility and future development goals.

Last 2019, Design beyond technology: Visions of Future

The 40th edition affected by the COVID didn’t stop the Promotion of Arts and Design since 1961 of recognizing the work of national and international designers and companies.

This edition has been delayed, because the design week that had to be held from June 11 to 18, had finally celebrated from November 17 to 26. The annual ceremony had been held on Tuesday, November 24 using a streaming event though YouTube Channel. …

Social distancing has forced us to use new tools to make our Project Presentations.

On the 5th week of Quarantine, we are late but never is too late to learn something! Meanwhile, Instagram Live and Youtube video have been duplicated, we have assisted to first time videos to all kind of personalities.

Working and Lecturing and Project presentation are going to be remotely, so…

Days go fast. From the 21st till the 29th had all gone.

This title is not exclusive nether qualitative, This post doesn't talk about just Barcelona. Barcelona streets are empty, like these pictures of Timeout, but not at all, there is people resistance that works to keep the health, clean, security and food to the city.

A matter of time, after the storm there is a creative response

This is not an illness that has classes, it affects the rich and the poorest, the main thing is the richest have a bigger house and have more resources to take measures and actions… The first week was…

Where is self-leadership today? Who we are listening to? Who really know what to say? And why we are going to believe it?

Some thoughts of this weekend resumed for Sunday, after making a tour to Mc Kinsey , Goldman Sachs, Fastco and overview and other articles focused on leadership…

The first real weekend but not a weekend at all, Creativity and intellectual heroes are bringing open ideas to the global issue.

Proposals and DIY designs are an alternative to a sanitary system.

In 1854 the most violent cholera outbreak in England occurred in London. Approximately 700 people died in the Soho neighbourhood in less than a week, in an area…

One week after the storm, we realized we are at the beginning of all.

Yuval announces that there is one method for the government to monitor people, and punish those who break the rules. Today, for the first time in human history, technology makes it possible to monitor everyone all the time. Consider a hypothetical government that demands that every citizen wears a biometric…

The city starts to breath fresh air and good news seem to give a hope message.

The effects of confinement, in terms of air quality, are already evident in Barcelona.


Reuters Posted Before and after satellite images and still photographs of landmarks worldwide show the impact coronavirus is having around…

Awesome positive spirit and strong minds will guide us

The Plagues of Egypt in the story of the book of Exodus, From the ten disasters, One is related with boils and another with Locusts, last June a Locust invasion affected East Africa, unusual weather conditions exacerbated by climate change have…

Guillem Ferran

Head of Product Design Course at Esdap Catalonia Design School. Campus Llotja. Empower entrepreneurs, products and ideas. Barcelona. http://guillemferran.com/

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